Tour Classic, the closed road race / ride for pre-1987 style road bikes at the Tour of Ayrshire the and Tour of Cambridgeshire, announce backing from classic brands The Light Blue and Pella.
Tour Classic organisers Golazo Cycling are pleased to announce the partnership with The Light Blue and Pella for their events which will see both companies supplying prizes and merchandise for participants.
The event for bikes made pre-1987, or current models built to the same specifications, is a first in the UK as it is on closed roads and in a gran fondo format where riders at the front will be racing for prizes while those further back can either test themselves or simply enjoy riding their classic bikes on traffic free roads. While the event might be a first, both partner brands have a strong heritage in cycling.
The Light Blue bicycle company originally started in 1895 in Cambridge making bikes for the city’s wealthy university students which is where the iconic colour and model names originate from. Production ceased around the outbreak of WW1 but in 2006 Lloyd Townsend, the great grandson of the original company founder, from Ison Distribution resurrected the brand with an initial focus on supplying city bikes. The range has since grown with the Reynolds 531 framed Trinity track bike appearing in 2010 followed by the Kings, a 70’s style road bike, featuring the ultra-modern Reynolds 853 tubing and fully specified with new ‘retro’ components. 2015 saw significant expansion of the Light Blue range, with the another retro styled bike, the St John’s, a club/light touring bike and three other ‘modern’ Reynolds tubed models. The Light Blue now several steel road bicycles to suit every kind of riding and budget.
The Pella story is one that revolves around one family and their passion for cycling. The family has a history of cyclists among them and in particular, Adriano who raced for various professional Italian cycle teams during the 1970’s. In 1980, the family who owned a textile manufacturing company, started to produce cycle clothing with a focus on Italian handcraftsmanship, attention for detail, quality materials and the passion to create clothing with comfort, performance and style. This ethos continues to this day The Pella spirit is summarised and proudly part of the company slogan, “Always Made in Italy since 1980”. Pella Sportswear offers an extensive range of custom clothing, while their unique range of retro inspired cycle clothing lines with worldwide brands ensures their continued success.
Announcing the partnership, Malcolm Smith from Golazo is pleased to have classic brands with the classic event; “both The Light Blue and Pella are perfect partners for us as they strong connections with the past but with modern production values. In the same way we are bringing an event to people where they can appreciate their classic bikes in an event with all the usual production values of a modern world class event.”
The Light Blue Brand Manager Steve Clarke says, “We are pleased to come on board as sponsor of the Tour Classic events and we look forward to seeing it grow in the coming years. We see our retro bikes as a great fit with the Tour Classic. They might be new bikes, but they meet the rules/criteria and with their authentic retro styling and features are very much in the spirit of these retro events. Indeed I think our strapline ‘Steel is real’ aptly sums up The Light Blue.”
Pella UK distributor,Rosa Sport, owner Ben Higgins says; “We are very excited to be involved as a sponsor of the Tour Classic and we look forward to the growth of these fantastic events in the future. We believe our traditional handmade wool jerseys and retro clothing from Pella complimented the essence of the Tour Classic events.”